Ruben de Zeeuw – Final Submission

(Dit is een post voor Ruben de Zeeuw)

Persoonlijke gegevens
Naam: Ruben de Zeeuw
Student Number: 1569795
Specialisatie: Concepting English (Resit)
Format: Docent: Rob van den Idsert

Research Question “What trends using innovations in digital media are changing the retail sector?”

Digital-Media-Innovation-Seminar

Seminar-Reflection

Seminar-Ruben-de-Zeeuw

Synopsis – Thomas de Gilder

 

Format: Mini-lecture
Title: Branding an artist

Within this lecture I want to talk about creating brand awareness for artists. How does an artist gain more brand awareness? I want to research this by analysing the artist Jowners. He is an upcoming hip-hop artist. He started to gain recognition over the last couple of years. I want to know how this all started en what he did tot get where he is right now. I am very curious about his use of marketing tools and if he used these on purpose of not.

After Jowners started to gain recognition he signed at the music label Bravoure Music. I want to find out what differences the label could make I terms of brand awareness. I am also wondering if the label has a specific approach when they are branding an artist. Was there a specific approach with Jowners and why?

Research question – Thomas de Gilder

Name: Thomas de Gilder
Student number: 1645664
Specialisation: Concept Design (Resit)
Lecturer: Sandra Bukman
Format: Mini-lecture

Research question:
“In what way do upcoming artists make sure to be part of the Dutch hip hop scene.”

Motivation:
It is great to see the Dutch hip hop culture grow. Everyday there are new talents showing up. I am sure these people are thinking about how to put themselves into the scene and be part of the established order. There is a lot of marketing involved but I do think some was unintentionally. At this moment I am involved in a similar situation of some artists. I think this research could come in very useful.

 

 

Synopsis – Thomas de Gilder

Name: Thomas de Gilder
Student number: 1645664
Specialisation: Concept Design English
Blok: B
Teacher: Rob van den Idsert
Format: Animation

Synopsis

Who is Asap Rocky?
Rakim Mayers a.k.a Asap Rocky is a rapper, producer, model and director from Harlem in Manhattan. As an introduction i give background information about this person and what his drive and inspiration is.

What is storytelling? (Sub question 1)
What is does storytelling mean and how do we use it? Storytelling can be used in loads of different ways and I’m focusing on storytelling in music. I am comparing the lyrics with the videoclip and I’m going to show what the comparisons and differences will be.

How does Asap Rocky use storytelling in his lyrics? (Sub question 2)
What is the story and message Asap Rocky is trying to tell us with this song? I’m going to research if he has a clear message behind it or that he left it open for our own interpretation. I want to find out how other artist use storytelling in their lyrics.

How is storytelling used in the video? (Sub question 3)
At first sight the video of LSD has a chronological order, but the story isn’t very clear. What is the story behind this video?

Conclusion
It what way does the story of the video match with the story of the lyrics? Do they tell the same thing, do they strengthen each other or is it a whole other story?

Sources:

Videos:
–           Videoclip Asap Rocky – LSD

–           Interview with Asap Rocky about the song and inspiration
http://time.com/4100171/asap-rocky-lsd/

The lyrics
–           http://www.metrolyrics.com/lsd-lyrics-asap-rocky.html

Literature
–           “Storytelling verhalen vertellen kan iedereen”, I van de Wijer

–           “De jeugd van tegenwoordig: Wartaal of Geniaal?”, A.N.B. Blauw

Interview
–           Interview various artist.

 

Research question – Thomas de Gilder

Name: Thomas de Gilder
Student number: 1645664
Specialisation: Concept Design English
Blok: B
Teacher: Rob van den Idsert
Format: Animation

Research question:
How does Asap Rocky make use of storytelling in his song/videoclip LSD.

Sub question 1:
What is storytelling?

Sub question 2:
What is the song about?

Sub question 3:
How is storytelling used in the lyrics?

Sub question 4:
How is storytelling used in the video?
Motivation:
I always found this song very fascinating. I want to know what the song is really about and how they translated the song to the video. Besides everyone’s own opinion and interpretation I think there is an underlying story/message. I want to find out how they came up with this incredible production and in what way they used storytelling.

(possible) Sources:
Videoclip Asap Rocky – LSD

Interview with Asap Rocky about the song and inspiration
http://time.com/4100171/asap-rocky-lsd/

The lyrics
http://www.metrolyrics.com/lsd-lyrics-asap-rocky.html

Book: Storytelling verhalen vertellen kan iedereen – I van de Wijer