Final Documentation | Laura Theel

Name: Laura Theel
Student number: 1676476
Docent: Rogier Manten
Specialisation: Concept Design English
Format: Mini-lecture
Period: D

Titel: The Wall: Soil for Berlin’s Urban Art Culture
Research question: How did the Berlin Wall influence Urban Art in Berlin today?

Research Report (3907 words)
Reflection (425 words)
Presentation Slides

Final documentation | Myrthe Stortelers

Name: Myrthe Stortelers
Student number: 1675488
Docent: Rogier Manten
Specialisation: Concept Design English
Format: Mini-lecture
Period: D

“What is the most effective way of advertising with elderly (65+) as the target group?”

Final Report: (3.505 words) Research report Myrthe Stortelers 1675488

Reflection: (317 words) Reflection Myrthe Stortelers 1675488

Presentation: Presentation Myrthe Stortelers 1675488

Final submission Emmie van de Bunt | Resit

Name: Emmie van de Bunt
Student number: 1661186
Docent: Rogier Manten
Specialisation: Concept Design English
Format: Mini-lecture
Period: D

How could social media improve the internal image of the HU?

Click here for my presentation.

Click here for my research report.

Click here for my reflection. 

I hope you enjoy reading!

Thank you.

Final Documentation | Sandra Blokland

Name: Sandra Blokland
Student number: 1676125
Docent: Rogier Manten
Specialisation: Concept Design English
Format: Pecha Kucha
Period: D

“How can the New Way of Working be relevant for CMD students?”

Final Report: Research Report_Sandra Blokland

Reflection: Reflection Report_Sandra Blokland

Presentation: Pecha Kucha link to video

Synposis – Emmie van de Bunt (Herkanser)

‘How could social media contribute to improve the image of the HU?’

Sub questions

  1. What is currently the image of the HU?
    What image do current students have of the HU?
    What image do alumni have of the HU?
    What image do lecturers have of the HU?
  2. Wat is the desirable image of the HU?
  3. Wat is the current social media policy of the HU?
  4. Which channels are best suited to improve the image of the HU?
  5. Which social media strategie would be suitable to contribute to improve the image of the HU?

Synopsis

Social media is HOT and happening! But on the other hand, something that’s ‘hot’ today, can be totally ‘not’ tomorrow and that’s just the thing that I love about social media. I was trying to combine this subject with another contemporary and relevant subject, this became the image of the HU.

Last year the HU was in the top three of worst ‘hbo’s ‘ in the Netherlands. To be completely honest: I wasn’t suprised (yes, well during this research we have to be totally honest with each other. Living on the edge). But, the question is: how can we improve this image?

In order to give a valid answer to the main question, I’m currently working on an ‘imageresearch’, trough a survey. The challenge for this survey is to get other students and lecturers besides ‘FCJ-people’ to respond to this survey.

Besides this i’m currently doing research about different social media channels and social media strategies. During my research, it was important to chose a specifiek target group. I chose current student of the HU, because they are the only ones who can actually say something about how what kind of school the HU is. Parents or potential students can only assume. When the current students get a better image of the HU, this will spread.

(Emmie van de Bunt | 1661186 | Mini-lecture)

Synopsis – Laura Theel

How did the Berlin Wall influence urban art in Berlin today?

As long as there have been people and walls, there has been graffiti. Roughly 16.500 years ago our ancestor painted their hunting stories in a cave. Through the course of the history, putting your thoughts on walls in stead of paper stayed a much used tool. But graffiti truly took of in the subways of New York in the early 1960’s. When the city of New York started making it more difficult to spray in the subways, graffiti artists went above ground and here graffiti started evolving. It became more graphic and gained respect: street art was born.

Right now in some districts in Berlin it is hard to find a building that isn’t covered by paint. Graffiti and streat art, together named urban art, are a very important part of the culture in Berlin. But how did it became that way? Right after the Second World War Berlin and Germany were divided. The Berlin Wall rose to ensure the communistic economy in the East. The people from Berlin were heartbroken and from all over the world people came to Berlin to express their dissatisfaction on this perfect white canvas. Does that still have influence on todays urban art?

During the time of devision of Berlin, a subculture characterises by artistic diversity, dissatisfaction with the government and individualism started to form. Their creative mindset and the trend of protest resulted in great wallpaintings and graffiti texts on parts of the Wall. For example in Kreuzberg, the district where the subculture had settled.

After the Wall fell, former West Berlin had to make large sacrifices to get East Berlin up to speed. For the renovations that were needed they had to neglect the West. This resulted in real freedom for the first time: crime, squat houses and drugs could all exist without the police taking any action. It was the perfect ecosystem for graffiti and street art. The thought that you’re piece would exist for a long time in Berlin because no one would do something about it, attracted many young creatives from all over the world to, once again, paint the walls of Berlin.

Today’s motives for making urban art are: being seen by others, getting that adrenaline rush, political messages and simply surprising people. So, not many urban artists see the Wall as a source of inspiration in terms of content but it did highly contribute to the urban art culture that lives in Berlin today.

Synopsis Myrthe Stortelers

 Name: Myrthe Stortelers

Student number: 1675488

Specialisation: Concept design (Eng.)

Class: JDE-CONSP-2C / JDE-CONCD-3D

Lecturer: Rogier Manten

Format: mini-lecture

 

Research question:

What is the most effective way of advertising with elderly (65+) as the targetgroup?

 

Sub-questions:

Who is the target group?

  • What values do they have on media?
  • Which product needs do they have?
  • Which media are they using?
  • Which components by the target group are playing part in making shopping decisions?

 

How can we effect shopping decisions?

  • Which ways of advertising are there?
  • In which ways can you differentiate in reaching target groups with advertising?
  • Successful advertisements focused on an elderly target group.
  • Why are they successful? (Analysis / tone of voice / message)
  • Which components play part on advertising specified on an elderly targetgroup?

 

 

Motivation:

Where some think elderly people are boring and have finished their jobs in live, I think they’re super interesting. Not only for their life experiences but also because they grew up in a complete different zeitgeist. I think their not as used to mobile devices and modern advertisements as my generation does and they get some disabilities by hearing and seeing. But is that really true? Is advertising for people from 65+ truly harder or different than for other target groups? I like to find that out in my research.

 

Research methods:

Desk research / survey / interview

 

Synopsis:

In my research I took a close look at the target group. Who are they? What are their values and needs? And on what do they base their shopping decisions? I found out that elderly aren’t that aged as we maybe expect. Especially young elderly (65 to 74) spent their time doing a lot of active activities. Also a lot of young elderly make quite some use of mobile devices and social media.

 

When it comes to shopping decisions their more conservative. They often stick to the product or brand they are used to. I’m still finding out what is the best way of affecting that decision and why it is really valuable in some cases to advertise on elderly especially.

Research Question — Bart Leguijt

Name: Bart Leguijt
Specialisation: Concept Design
Lecturer: Rogier Manten
Period: D
Format: TBC

“Here’s an old riddle. If you haven’t heard it, give yourself time to answer before reading past this paragraph: a father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” Explain.

If you guessed that the surgeon is the boy’s gay, second father, you get a point for enlightenment, at least outside the Bible Belt. But did you also guess the surgeon could be the boy’s mother? If not, you’re part of a surprising majority.”

BU Research: A Riddle Reveals Depth of Gender Bias | BU Today | Boston University. (2018). BU Today. Retrieved 7 May 2018, from http://www.bu.edu/today/2014/bu-research-riddle-reveals-the-depth-of-gender-bias/

Main Question

What is the effect of stereotyping in mass media on children?

Sub-questions

• What is stereotyping?
• What effects does stereotyping have (on children)?
• When is something stereotyping?
• Why is stereotyping used?
• How is stereotyping used?
• How do you create credible research with children? (Attention span, development)
• The child brain, when do they start to differ between gender
• How is stereotyping used in childrens’ TV (Examples of awareness of stereotyping in childrens’ TV)

Motivation

As a child, I grew up watching only public television because my parents detested commercial television based on their religious views. At the time, this frustated me and I always peeked through the windows of the neighbours who did have acces to commercial programming. However, as I am growing older and more aware of stereotyping and gender equality, I am seeing the differences between commercial and public broadcasting, and I am thankful to my parents that they protected me from commercial television. During this project, I want to research the impact that stereotyping on mass media has on the minds of children these days.

Sources

Gorham, B. (1999). Stereotypes in the media: So what? Howard Journal of Communications, 10(4), 229-247. doi:10.1080/106461799246735

D., V. (2009). STEREOTYPE AWARENESS. Education Week, 29(12), 5.

J. (2016). Mass media: Playground of stereotyping. International Communication Gazette, 78(1-2), 121-136. doi:10.1177/1748048515618116

S., S., & A. (2015). News media coverage of women. Asia Pacific Media Educator, 25(2), 182-193. doi:10.1177/1326365X15604260

S. (2007). Constructing media images of nursing. Nursing New Zealand (wellington, N.z. : 1995), 13(1), 16-8.

Greig, A., MacKay, T., & Taylor, J. (2010). Doing research with children (2nd ed. ed.). Los Angeles etc: Sage.

Another interesting/inspiring thing:
Bechdel movie test:
1. It has to have at least two [named] women in it
2. Who talk to each other
3. About something besides a man