Ben Roelfsema – Onderzoeksvraag (Herkansing)

Hoofdvraag:

Op welke manier kan ik mijzelf positioneren als beginnend webdesigner zodat ik de markt van amateur sportverenigingen kan bereiken?

Deelvragen:

  • Wat is branding/positionering?
  • Hoe positioneren concurrenten zich?
  • Hoe bereik ik de doelgroep optimaal?

Motivatie:

Op mijn zesde ben ik begonnen met voetballen bij FC Delta Sports ‘95 uit Houten en nu, 22 jaar later, ben ik nog steeds lid van een voetbalvereniging. Voetbal is mijn grootste hobby en ik ben blij dat ik met vrienden elke week op een aardig niveau kan voetballen. In het afgelopen jaar is mij opgevallen dat mijn huidige vereniging (SV Houten) een zeer verouderde website heeft. Nu lijkt dit niet per se erg bij een amateur sportvereniging maar SV Houten is een redelijk grote club met veel leden en sponsoren dus een mooie, moderne en vooral functionele website zal niet misstaan. Na wat nader onderzoek kwam ik tot het inzicht dat ontzettend veel van deze amateur sportverenigingen nog een hele oude website hebben die waarschijnlijk door een hobbyist wordt onderhouden. Het idee kwam toen in mij op om voor deze sportverenigingen nieuwe websites te gaan maken om wat bij te verdienen. Echter ben ik daar tot nog toe niet aan begonnen maar met deze cursus wil ik er graag een begin aan maken door te onderzoeken hoe ik mijzelf zo in de markt kan zetten zodat ik uiteindelijk een eigen bedrijf kan starten.

Synopsis // Is it that simple? // Larissa van Soest // Re-examination // Period A

Name: Larissa van Soest
Student number: 1667066
Specialization: Concept English / re-examination
Format: Mini lecture on video

Research question:
How is price psychology applied in the Mediamarkt web shop to influence consumer-buying behavior?

Sub questions

  • What is price psychology?
  • How does the process of purchasing decisions works?
  • What kinds of price psychological elements are applied in the Mediamarkt web shop and how affect this the consumer?
  • In which cases does a price strategy work negatively?

Is it that simple?
Neuromarketing research shows that our buying behavior is regulated by our unconscious mind. This is also the place where there is a struggle between desire and pain. What’s happening in our brain and how does the Mediamarkt respond to it on their website? Leigh Caldwell has written a great book, The Psychology of Price: How to use price to increase demand, profit and customer satisfaction, where he explains this topic.

Every business use price psychological elements to influence their consumers. But what kind of tricks does the Mediamarkt use in their web shop to influence their consumers?
I want to know the reason why they don’t use the € sign or the effect of the Mega Deals?
I will use the principles of Cialdini, the research of Wadhwa and Zhang and Monroe & Coulter, to find out.

That the Media Markt uses price psychological tricks is clear. It seems a cheap electronics store and we think we get the best deal. Unfortunately, both our own brains and the Media markt embed us. In this chapter I will explain that some of the price strategies are not that good to use, because it could have a negative effect on the consumer.

Research question // Larissa van Soest // Re-examination // Period A

Name: Larissa van Soest
Student number: 1667066
Specialization: Concept English / re-examination
Format: Mini lecture on video

Research question:
How is price psychology applied in the Mediamarkt web shop to influence consumer-buying behavior?

Sub questions
• What is price psychology?
• How does the process of purchasing decisions works?
• What kind of price psychological elements are applied in the Mediamarkt web shop and        how effect this the consumer?
• In which cases does a price strategy work negatively?

Short motivation
The subject of psychology has always been interesting to me. Especially when it in line with my education Communication and multimedia design. My previous seminar was also a subject within marketing psychology, which I found so interesting that I chose it again.  I had never heard of price psychology, so I did not know that there were many tricks to influence the consumer. The human brain is such a weird and complex system that I would like to understand how price psychology works in our minds.  I am going to do research of the Mediamarkt webshop because this is one of Europe’s largest electronics business. Because I often buy purchases online and online shopping only grows, I have chosen to investigate the web shop and not the fysical store. I am very curious how this works and how one of Europe’s largest electronics stores applies it in tehir web shop.

Sources used for orientation:

Leigh Caldwell (2012) – The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

Lindstorm, M. (2008). Koop mij.

Frankwatching; Ronde of exacte prijzen: wat verkoopt het best?

Ruben de Zeeuw – Final Submission

(Dit is een post voor Ruben de Zeeuw)

Persoonlijke gegevens
Naam: Ruben de Zeeuw
Student Number: 1569795
Specialisatie: Concepting English (Resit)
Format: Docent: Rob van den Idsert

Research Question “What trends using innovations in digital media are changing the retail sector?”

Digital-Media-Innovation-Seminar

Seminar-Reflection

Seminar-Ruben-de-Zeeuw

Final Submission – Research Report

“What are the advantages for a company like Lush when engaging in existing online communities?”

Deliverables

Seminar_ResearchReport_LaurenDijkshoorn_1651647
Seminar_Reflection_LaurenDijkshoorn_1651647
DEPRESENTATIE

Survey Reactions

Lush Facebook NL BE

Survey Questions
https://docs.google.com/forms/d/e/1FAIpQLSe1z6tjH9We3P68NF0YRd5Tth0P2_zzXMUbVBRfP2BLmgY_gA/viewform?usp=sf_link

Survey overview
https://docs.google.com/forms/d/1DzGHkfAq8sIcSCXGpmE7eLs_BgoGLHI87RzlDI4nCEU/edit?usp=sharing

(if it doesn’t work, please contact me)

Final documentation – Melle Meijer – 1645212

Name: Melle Meijer
Student number: 1645212
Teacher:  Annemieke Pesch
Specialisation: Concept Design English -resit
Format: Mini-lecture
Date: 6/6/2017

Research question:
How can you keep on stimulation your creativity when you are stressed?

 

Documentation

Research rapport: MelleMeijer_1645212_research_rapport

Reflection rapport: MelleMeijer_1645212_Reflection

Presentation with notes: MelleMeijer_1645212_presentation

 

Final documentation | Jonathan Tjahjoko

Name: Jonathan Tjahjoko
Student number: 1651303
Teacher: Rob van den Idsert/Annemieke Pesch
Specialisation: E-CON
Format: Mini-lecture
Date: 6/6/2017

Research question:
How does our thoughts and opinions being influenced by fake news?

Documentation:

Research: Jonathan Tjahoko_1651303_Research_report
Reflection: Jonathan Tjahjoko_1651303_Reflection
Presentation: Jonathan_Tjahjoko_1651303_Slides

Synopsis – Lauren Dijkshoorn

Name: Lauren Dijkshoorn
Student number: 1651647
Specialisation: Concept Design English (resit)
Lecturer: Rob van den Idsert
Format: Mini-lecture

How can a company make use of online communities that are created outside of the company itself? What exactly is an online community and what is the meaning of engagement?

These online communities could prove a great way of engaging  in online communities that are already familiar or interested in the brand. Engaging in those communities could result in a greater loyalty among the already existing community. How should it be done, what would be the best tactic to do so?

But are there any downsides to a company deliberately engaging in these communities. These communities have been created outside of the already generated communities of the company itself. Maybe these communities do not want to company to also get into their community…

Revised Research Question – Lauren Dijkshoorn

Name: Lauren Dijkshoorn
Course: Seminar Concept English
Period: D
Teacher: Rob van den Idsert
Format: Presentation
Date: 26-05-2017

Research question
What are the advantages for Lush when engaging in online communities.

Sub Questions
What is engagement?
What is an online community?
What channels are used for online engagement by Lush?
How can engagement benefit and damage the reputation of a company?
How does engagement affect the targeted online community?
What can a company achieve by engaging in online communities?

Motivation
After a lot of brainstorming and revising my previous setup for my research, I discovered that my initial plan for my research was not possible.

This is what I initially wanted to research, how can a company engage in community created platforms such as facebook groups. I am in a few facebook groups focussed on companies, such as Dr. Martens and Lush. I notice that a lot of useful feedback is given inside these groups that are unseen by the company, or maybe deliberately not used.

I want to know what the advantages of joining communities are for a company. And what the customers think of it.

Research methods
– Desk research
Looking for and analysing of already existing literature on the subject.
– Interview
– Survey
In existing online communities
– Observation
Compare and analyse existing examples.

Resource list

We’re all a-twitter — why online communities matter: Lindsay Blackwell at TEDxWilmingtonUniversity
https://www.youtube.com/watch?v=Qa2HpQI1Ufg

Sociability and usability in online communities: Determining and measuring success
https://pdfs.semanticscholar.org/75e9/749b45cb3fb5dcfb6e7e918513098ad4d60c.pdf

The real value of online communities
https://books.google.nl/books?hl=nl&lr=&id=9dAJBAAAQBAJ&oi=fnd&pg=PA85&dq=online+communities&ots=213Z9rY-iH&sig=OBEe_TM1e1m-O9zn6mFDePWOha4#v=onepage&q=online%20communities&f=false

Lush Marketing Plan Final.
http://jennyku.weebly.com/uploads/1/5/4/4/15443052/lush_marketing_plan_final.pdf

Community Engagement
http://www.communityplanningtoolkit.org/sites/default/files/Engagement.pdf

The benefits of online communities
http://sharetronix.com/output/The_Benefits_of_Online_Communities.pdf