Synopsis – Lauren Dijkshoorn

Name: Lauren Dijkshoorn
Student number: 1651647
Specialisation: Concept Design English (resit)
Lecturer: Rob van den Idsert
Format: Mini-lecture

How can a company make use of online communities that are created outside of the company itself? What exactly is an online community and what is the meaning of engagement?

These online communities could prove a great way of engaging  in online communities that are already familiar or interested in the brand. Engaging in those communities could result in a greater loyalty among the already existing community. How should it be done, what would be the best tactic to do so?

But are there any downsides to a company deliberately engaging in these communities. These communities have been created outside of the already generated communities of the company itself. Maybe these communities do not want to company to also get into their community…

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