Research Question — Bart Leguijt

Name: Bart Leguijt
Specialisation: Concept Design
Lecturer: Rogier Manten
Period: D
Format: TBC

“Here’s an old riddle. If you haven’t heard it, give yourself time to answer before reading past this paragraph: a father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” Explain.

If you guessed that the surgeon is the boy’s gay, second father, you get a point for enlightenment, at least outside the Bible Belt. But did you also guess the surgeon could be the boy’s mother? If not, you’re part of a surprising majority.”

BU Research: A Riddle Reveals Depth of Gender Bias | BU Today | Boston University. (2018). BU Today. Retrieved 7 May 2018, from

Main Question

What is the effect of stereotyping in mass media on children?


• What is stereotyping?
• What effects does stereotyping have (on children)?
• When is something stereotyping?
• Why is stereotyping used?
• How is stereotyping used?
• How do you create credible research with children? (Attention span, development)
• The child brain, when do they start to differ between gender
• How is stereotyping used in childrens’ TV (Examples of awareness of stereotyping in childrens’ TV)


As a child, I grew up watching only public television because my parents detested commercial television based on their religious views. At the time, this frustated me and I always peeked through the windows of the neighbours who did have acces to commercial programming. However, as I am growing older and more aware of stereotyping and gender equality, I am seeing the differences between commercial and public broadcasting, and I am thankful to my parents that they protected me from commercial television. During this project, I want to research the impact that stereotyping on mass media has on the minds of children these days.


Gorham, B. (1999). Stereotypes in the media: So what? Howard Journal of Communications, 10(4), 229-247. doi:10.1080/106461799246735

D., V. (2009). STEREOTYPE AWARENESS. Education Week, 29(12), 5.

J. (2016). Mass media: Playground of stereotyping. International Communication Gazette, 78(1-2), 121-136. doi:10.1177/1748048515618116

S., S., & A. (2015). News media coverage of women. Asia Pacific Media Educator, 25(2), 182-193. doi:10.1177/1326365X15604260

S. (2007). Constructing media images of nursing. Nursing New Zealand (wellington, N.z. : 1995), 13(1), 16-8.

Greig, A., MacKay, T., & Taylor, J. (2010). Doing research with children (2nd ed. ed.). Los Angeles etc: Sage.

Another interesting/inspiring thing:
Bechdel movie test:
1. It has to have at least two [named] women in it
2. Who talk to each other
3. About something besides a man

Leave a Reply